Do you need a website? Do you:use traditional media advertising?publish a newsletter?need to provide information?have a mail or phone order service?have a food menu or a takeout service?have a paper catalog or brochure?take credit card orders? Some Internet Projections:
102 MILLION people are online as of 1/1/98 (estimated). Continuing a trend that has seen Internet users DOUBLE in each of the last 6 years.
Should this trend continue, the number of online users is expected to reach 377 MILLION by the year 2000, and 707 MILLION by the year 2001. Can you afford NOT to be on the Web? Quick bytes:
"B2C sales reached USD28bn in 2000"
Source: US Census Bureau 02/16/01
"A recent study by Ernst & Young reveals that consumers continue to be very satisfied with online retailers and are shopping online in increasing numbers."
Source: Ernst & Young 02/07/01
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 | Why should you have a website?
MMG E-Commerce Clock™
2000 YTD E-Commerce
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As you can see from the E-Commerce clock above, every day more and more people are finding their way onto the Internet, and they're starting to spend more of their dollars here too. E-Commerce is becoming an accepted way for consumers and businesses to purchase goods and services from the comfort of their homes. With thousands of people logging on to the 'Net every day, businesses can no longer afford to ignore the World Wide Web as it's fast becoming another source for generating sales. Benefits of having a website include:Increasing Profits by Increasing Sales
Increasing Profits by Reducing Expenses
Improving Service Increasing Profits by Increasing Sales - Your present customers may buy moreYour website may help sell more customersCustomers may be more likely to purchase additional products/services if they've seen them on your websiteBusinesses tend to expect those with whom they do business to have a website these days.Increasing Profits by Reducing Expenses - Your website will reduce the cost of selling.Having a presence on the World Wide Web is far cheaper than traditional advertising (print and broadcast).With the data gleaned from forms and surveys on your website, you can build a targeted marketing campaign at a lesser cost than mass mailings with a better return.A website may reduce your need for additional sales personnel.Automated answers to questions is possible.Automated mailing lists can send the same information to 100 customers for the same cost as sending to one.E-mail is cheaper than courier services, postal mail, faxes, or phone calls -- and faster than most.If you have suppliers that are on the Internet, you may be able to do your purchasing cheaper and easier.Improving Service - Your website will be open 24 hours a day, 7 days a week, and 365 days a year for sales and/or service.You can keep your catalog online and update products, prices, and other information easily. It's also far cheaper than having to update brochures and catalogs.A website will make it less likely that your customers will have to play "phone tag" with you.You can review website activity reports (logs) and quickly adjust your marketing efforts accordingly.You can change and add material to your website quickly and inexpensively.Your website will allow visitors to find out more about your products and services with a simple click of a button.Whether your business is local, regional, national, or international; it may benefit from establishing a custom storefront on the World Wide Web. Many Internet users are putting the Web to work to compare rates and services, seek out companies that supply the goods and services they need, find out more about a company or product, and to locate those businesses that are closest to their homes and offices. If you're still unsure about the benefits of a website for your business, please contact us for further information. |
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